African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution

Katlego Seleka
  • Katlego Seleka
  • Department of Engineering and Technology Management, University of Pretoria, South Africa.
  • Google Scholar
Petrus Letaba
  • Petrus Letaba
  • Department of Engineering and Technology Management, University of Pretoria, South Africa.
  • Google Scholar


  •  Received: 05 May 2023
  •  Accepted: 05 June 2023
  •  Published: 30 June 2023

Authors

Katlego Seleka
Department of Engineering and Technology Management, University of Pretoria, South Africa.

Petrus Letaba
Department of Engineering and Technology Management, University of Pretoria, South Africa.

Corresponding Author Email: [email protected]