African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution

Katlego Seleka
  • Katlego Seleka
  • Department of Engineering and Technology Management, University of Pretoria, South Africa.
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Petrus Letaba
  • Petrus Letaba
  • Department of Engineering and Technology Management, University of Pretoria, South Africa.
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  •  Received: 05 May 2023
  •  Accepted: 05 June 2023
  •  Published: 30 June 2023

How to cite this article

APA /
Seleka, K., & Letaba, P. (2023). Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution. African Journal of Marketing Management, 15(1), 1-14.
Chicago /
Katlego Seleka and Petrus Letaba. "Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution." African Journal of Marketing Management 15, no. 1 (2023): 1-14.
MLA /
Katlego Seleka and Petrus Letaba. "Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution." African Journal of Marketing Management 15.1 (2023): 1-14.
DOI /
https://doi.org/10.5897/AJMM2023.0722
URL /
https://ftp.academicjournals.org/journal/AJMM/article-abstract/75C45D970943

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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