African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 160

Full Length Research Paper

Customers’ satisfaction and brand loyalty at McDonald’s Maroc

Aymar Raduzzi
  • Aymar Raduzzi
  • School of Business Administration, Al Akhawayn University, Ifrane, Morocco.
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Joseph Eric Massey
  • Joseph Eric Massey
  • School of Business Administration, Al Akhawayn University, Ifrane, Morocco.
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  • Google Scholar


  •  Received: 29 March 2019
  •  Accepted: 13 May 2019
  •  Published: 30 June 2019

Authors

Aymar Raduzzi
School of Business Administration, Al Akhawayn University, Ifrane, Morocco.

Joseph Eric Massey
School of Business Administration, Al Akhawayn University, Ifrane, Morocco.

Corresponding Author Email: [email protected]



Copyright © 2025 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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