African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Customers’ satisfaction and brand loyalty at McDonald’s Maroc

Aymar Raduzzi
  • Aymar Raduzzi
  • School of Business Administration, Al Akhawayn University, Ifrane, Morocco.
  • Google Scholar
Joseph Eric Massey
  • Joseph Eric Massey
  • School of Business Administration, Al Akhawayn University, Ifrane, Morocco.
  • Google Scholar


  •  Received: 29 March 2019
  •  Accepted: 13 May 2019
  •  Published: 30 June 2019

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