African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia
  • Lydia N. Kinuthia
  • Egerton University, P.O Box 536-20115, Egerton, Kenya.
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Keren G. Mburugu
  • Keren G. Mburugu
  • Kenyatta University, P.O Box 43844-00100, Nairobi, Kenya.
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MilcahMulu-Mutuku
  • MilcahMulu-Mutuku
  • Egerton University, P.O Box 536-20115, Egerton, Kenya.
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  •  Received: 25 January 2014
  •  Accepted: 14 August 2014
  •  Published: 30 September 2014

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