African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia
  • Lydia N. Kinuthia
  • Egerton University, P.O Box 536-20115, Egerton, Kenya.
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Keren G. Mburugu
  • Keren G. Mburugu
  • Kenyatta University, P.O Box 43844-00100, Nairobi, Kenya.
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MilcahMulu-Mutuku
  • MilcahMulu-Mutuku
  • Egerton University, P.O Box 536-20115, Egerton, Kenya.
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  •  Received: 25 January 2014
  •  Accepted: 14 August 2014
  •  Published: 30 September 2014

How to cite this article

APA /
Kinuthia, L. N., Mburugu, K. G., & Mutuku, M. (2014). Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya. African Journal of Marketing Management, 6(5), 68-74.
Chicago /
Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku. "Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya." African Journal of Marketing Management 6, no. 5 (2014): 68-74.
MLA /
Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku. "Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya." African Journal of Marketing Management 6.5 (2014): 68-74.
DOI /
https://doi.org/10.5897/AJMM2014.0397
URL /
https://ftp.academicjournals.org/journal/AJMM/article-abstract/67DC68E47452

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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