Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 224

Full Length Research Paper

‘Clickbait-style’ headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions

Judith Flora Wanda
  • Judith Flora Wanda
  • Department of Mass Communication, Faculty of Social Sciences and Mass Communications, St. Augustine University of Tanzania, Tanzania.
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Baraka Samson Chipanjilo
  • Baraka Samson Chipanjilo
  • Newsroom Department, Faculty of Social Sciences and Mass Communications, Mwanainchi Communications, Tanzania.
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Gregory Gondwe
  • Gregory Gondwe
  • Department of Journalism, Faculty of Social Sciences and Mass Communications, University of Colorado-Boulder, United States.
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Joseph Kerunga
  • Joseph Kerunga
  • Department of Social Transformation, Faculty of Social Sciences and Mass Communications, Tangaza University College, Kenya.
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  •  Received: 20 September 2020
  •  Accepted: 25 February 2021
  •  Published: 31 May 2021

Authors

Judith Flora Wanda
Department of Mass Communication, Faculty of Social Sciences and Mass Communications, St. Augustine University of Tanzania, Tanzania.

Baraka Samson Chipanjilo
Newsroom Department, Faculty of Social Sciences and Mass Communications, Mwanainchi Communications, Tanzania.

Gregory Gondwe
Department of Journalism, Faculty of Social Sciences and Mass Communications, University of Colorado-Boulder, United States.

Joseph Kerunga
Department of Social Transformation, Faculty of Social Sciences and Mass Communications, Tangaza University College, Kenya.

Corresponding Author Email: [email protected]