Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 225

Full Length Research Paper

‘Clickbait-style’ headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions

Judith Flora Wanda
  • Judith Flora Wanda
  • Department of Mass Communication, Faculty of Social Sciences and Mass Communications, St. Augustine University of Tanzania, Tanzania.
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Baraka Samson Chipanjilo
  • Baraka Samson Chipanjilo
  • Newsroom Department, Faculty of Social Sciences and Mass Communications, Mwanainchi Communications, Tanzania.
  • Google Scholar
Gregory Gondwe
  • Gregory Gondwe
  • Department of Journalism, Faculty of Social Sciences and Mass Communications, University of Colorado-Boulder, United States.
  • Google Scholar
Joseph Kerunga
  • Joseph Kerunga
  • Department of Social Transformation, Faculty of Social Sciences and Mass Communications, Tangaza University College, Kenya.
  • Google Scholar


  •  Received: 20 September 2020
  •  Accepted: 25 February 2021
  •  Published: 31 May 2021

How to cite this article

APA /
Wanda, J. F., Chipanjilo, B. S., Gondwe, G., & Kerunga, J. (2021). ‘Clickbait-style’ headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions. Journal of Media and Communication Studies, 13(2), 50-56.
Chicago /
Judith Flora Wanda Baraka Samson Chipanjilo, Gregory Gondwe and Joseph Kerunga. "‘Clickbait-style’ headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions." Journal of Media and Communication Studies 13, no. 2 (2021): 50-56.
MLA /
Judith Flora W, et al. "‘Clickbait-style’ headlines and journalism credibility in Sub-Saharan Africa: Exploring audience perceptions." Journal of Media and Communication Studies 13.2 (2021): 50-56.