Correlations between childrens television advertising exposure and their food preference

Mohammad Reza Nazarisup;; sup;; Md Salleh Bin Hj Hassansup;; sup;; Saadat Parhizkar; Musa Bin Abu Hassan

doi:10.5897/JMCS.9000020

Journal of
Media and Communication Studies

Abbreviation: J. Media Commun. Stud.
Language: English
ISSN: 2141-2545
DOI: 10.5897/JMCS
Start Year: 2009
Published Articles: 232

Full Length Research Paper

Correlations between children's television advertising exposure and their food preference

Mohammad Reza Nazari¹,², Md Salleh Bin Hj Hassan¹,³, Saadat Parhizkar4 and Musa Bin Abu Hassan1

1Department of Communication, Faculty of Modern Languages and Communication, University Putra Malaysia, 43400, Selangor, Malaysia. 2Islamic Republic of Iran Broadcasting (IRIB) East Asia Regional Centre, Kuala Lumpur, Malaysia. 3Institute of Social Sciences Studies, Universiti Putra Malaysia, 43400, Selangor, Malaysia 4Public health department, Faculty of health Sciences, Yasouj University of Medical Sciences (YUMS), Iran.
Email: [email protected]

Article Number - 11DDF2213704
Vol.3(8), pp. 263 - 268 , August 2011
https://doi.org/10.5897/JMCS.9000020

Accepted: 16 June 2011
Published: 31 August 2011

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

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Journal of Media and Communication Studies

Correlations between children's television advertising exposure and their food preference

Mohammad Reza Nazari¹,², Md Salleh Bin Hj Hassan¹,³, Saadat Parhizkar4 and Musa Bin Abu Hassan1

Journal of
Media and Communication Studies