African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Obese's People Role in Brazilian Advertising: an Analysis on Fit Consumer´s Perspective

Francisco Vicente Sales Melo*
  • Francisco Vicente Sales Melo*
  • Federal University of Pernambuco, Brazil.
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alomão Alencar de Farias
  • alomão Alencar de Farias
  • Federal University of Pernambuco, Brazil.
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Michelle Helena Kovacs
  • Michelle Helena Kovacs
  • Federal University of Pernambuco, Brazil.
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lielson Oliveira Damascena
  • lielson Oliveira Damascena
  • Federal University of Pernambuco, Brazil.
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  •  Received: 10 June 2013
  •  Accepted: 07 May 2014
  •  Published: 14 June 2014

Authors

Francisco Vicente Sales Melo*
Federal University of Pernambuco, Brazil.

alomão Alencar de Farias
Federal University of Pernambuco, Brazil.

Michelle Helena Kovacs
Federal University of Pernambuco, Brazil.

lielson Oliveira Damascena
Federal University of Pernambuco, Brazil.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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