African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Obese's People Role in Brazilian Advertising: an Analysis on Fit Consumer´s Perspective

Francisco Vicente Sales Melo*
  • Francisco Vicente Sales Melo*
  • Federal University of Pernambuco, Brazil.
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alomão Alencar de Farias
  • alomão Alencar de Farias
  • Federal University of Pernambuco, Brazil.
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Michelle Helena Kovacs
  • Michelle Helena Kovacs
  • Federal University of Pernambuco, Brazil.
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lielson Oliveira Damascena
  • lielson Oliveira Damascena
  • Federal University of Pernambuco, Brazil.
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  •  Received: 10 June 2013
  •  Accepted: 07 May 2014
  •  Published: 14 June 2014

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