African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Obese's People Role in Brazilian Advertising: an Analysis on Fit Consumer´s Perspective

Francisco Vicente Sales Melo*
  • Francisco Vicente Sales Melo*
  • Federal University of Pernambuco, Brazil.
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alomão Alencar de Farias
  • alomão Alencar de Farias
  • Federal University of Pernambuco, Brazil.
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Michelle Helena Kovacs
  • Michelle Helena Kovacs
  • Federal University of Pernambuco, Brazil.
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lielson Oliveira Damascena
  • lielson Oliveira Damascena
  • Federal University of Pernambuco, Brazil.
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  •  Received: 10 June 2013
  •  Accepted: 07 May 2014
  •  Published: 14 June 2014

How to cite this article

APA /
Melo, F. V. S., de Farias, S. A., Kovacs, M. H., & Damascena, E. O. (2014). Obese's People Role in Brazilian Advertising: an Analysis on Fit Consumer´s Perspective. African Journal of Business Management, 8(11), 366-372.
Chicago /
Francisco Vicente Sales Melo, Salomão Alencar de Farias, Michelle Helena Kovacs and Elielson Oliveira Damascena. "Obese's People Role in Brazilian Advertising: an Analysis on Fit Consumer´s Perspective." African Journal of Business Management 8, no. 11 (2014): 366-372.
MLA /
Francisco Vicente Sales Melo, et al. "Obese's People Role in Brazilian Advertising: an Analysis on Fit Consumer´s Perspective." African Journal of Business Management 8.11 (2014): 366-372.
DOI /
https://doi.org/10.5897/AJBM2013.7092
URL /
https://ftp.academicjournals.org/journal/AJBM/article-abstract/B5637AA45071

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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