Full Length Research Paper
References
Altbach PG, Levy DC. (2005). Private higher education: a global revolution. Rotterdam: Sense Publishers. (global perspectives on higher education). | ||||
Altbach PG, Reisberg L, Rumbley LE (2009). Trends in global higher education. Paper presented at the 2009 World conference on higher education organised by the United Nations Educational, Scientific and Cultural Organization, Paris. | ||||
Al-alak B, Alnaser ASM. (2012). Assessing the relationship between higher education service quality dimensions and student satisfaction. Austr. J. Basic Appl. Sci. 6(1):156-164. | ||||
Arokiasamy ARA (2012). Literature review: service quality in higher education institutions in Malaysia. Int. J. Contemp. Bus. Stud. 3(4):51-66. | ||||
Bezuidenhout G (2012). Factors that influence the choice of private higher education institutions by students. Master's thesis, Tshwane University of Technology. | ||||
Boshoff C, Du Plessis F (2009). Service marketing: a contemporary approach. Cape Town: Juta. | ||||
Deshields JR, Kara A, Kaynak E (2005). Determinants of business student satisfaction and retention in higher education: applying Herzberg's two-factor theory. Int. J. Educ. Manage. 19(2):128-139. | ||||
Crossref | ||||
De Villiers P, Nieuwoudt l (2010). Shifting trends in higher education funding. Stellenbosch economic working paper series, 12/2010. | ||||
Education counts (2013). Research. [online]. View | ||||
Field A (2005). Discovering statistics using SPSS. London: Sage. | ||||
Gaziel HH (2012). Privatisation by the back door: the case of the education policy in Israel. Eur. J. Higher Educ. 47(2):290-298. | ||||
Gupta A (2008). International trends and private higher education in India. Int. J. Educ. Manage. 22(6):565-594. | ||||
Crossref | ||||
Higher education research institute. (2012). Freshman survey. |
||||
Joseph M, Stone G, Joseph B (2003). Using the importance-performance grid to evaluate international student perceptions of service quality in education: an investigation from an Australian college perspective. J. Advance. Market. Educ. 3:11-25. | ||||
Khodayari F, Khodayari B (2011). Service quality in higher education case study: measuring service quality of Islamic Azad university, Firoozkooh branch. Interdisciplinary J. Res. Bus. 1(9):38-46. | ||||
Kitcharoen KK (2005). The importance-performance analysis of service quality in administrative departments of private universities in Thailand. ABAC J. 24(3):20-46. | ||||
Kotler P, Keller KL (2009). Marketing management. 13th edition. Upper Saddle River, NJ.: Pearson. | ||||
Lamb CW, Hair JF, Mcdaniel C, Boshoff C, Terblanche NS, Elliot R, Klopper HB (2010). Marketing. 4th South African edition, Cape Town: Oxford. | ||||
Levy DC (2008). Access through private higher education: global patterns and Indian illustrations. Program for research on private higher education working paper series, 11, Apr. | ||||
Levy DC (2009). Growth and typology. In a new dynamic: private higher education: 2009 World Conference on higher education organised by the United Nations Educational, Scientific and Cultural Organization,7-23. UNESCO. | ||||
Levy DC (2010). The decline of private higher education. Program for research on private higher education working paper series 16, Jan. 2011. | ||||
Mabizela M (2007). Private surge amid public dominance in higher education: the African perspective. J. Higher Educ. Afr. 5(2):15-38. | ||||
Maringe F (2006). University and course choice: implications for positioning, recruitment and marketing. Int. J. Educ. Manage. 20(6):466-479. | ||||
Crossref | ||||
Martilla A, James JC (1977). "Importance-performance analysis."J. Market. 41(1):77-79. Crossref |
||||
Maslen G (2011). "Higher education becomes more costly". University World News [online], 159, Feb. |
||||
National Survey of Student Engagement (2012). Promoting student learning and institutional improvement: lessons from NSSE at 13 Bloomington. In: Indiana University Center for Postsecondary Research. | ||||
National Survey of Student Engagement (2013). About NSSE. [online]. |
||||
Olimpia B (2012). The construction of importance-performance grid in tourist services research without the direct determination of attributes importance. The Journal of the Faculty of Economics, University of Oradea 1(1), July: 474-480[online]. |
||||
Oliver RL (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. J. Market. Res. 17(4):460-469. | ||||
Crossref | ||||
Parasuraman A, Zeithaml V, Berry l. (1986). Servqual: a multiple-item scale for measuring customer expectations of service quality report no. 86-108, Marketing Science Institute, Cambridge, Ma. | ||||
Patterson PG, Johnson LW (1993). Disconfirmation of expectations and the gap model of service quality: an integrated paradigm. J. Satisf. Dissatisf. Complain. Behav. 6:90-99. | ||||
Ramaiyah A, Zain M, Nurulazam A, Halim A (2007). Exploring the dimensions of service quality in higher education research. In: Regional Conference on Quality in Higher Education quality driven initiatives: sharing good practices in higher education. (In Press). | ||||
Round A (2005). Experiences and expectations on selected vocational courses at the University of Northumbria. Student retention project, University of Northumbria. | ||||
Safarnia H, Akbari Z, Abbasi A (2011). Review of market orientation & competitive advantage in the industrial estates companies (Kerman, Iran): appraisal of model by Amos Graphics. World J. Soc. Sci. 1(5):132-150. | ||||
Setswe G (2013). Private higher education in Africa: the case of Monash South Africa. Afr. Educ. Rev. 10(1):97-110. | ||||
Crossref | ||||
Strydom J (2011). Introduction to marketing. 4th edition, Cape Town: Juta. | ||||
Student Marketing Australia (2013). National Student Survey. [online]. |
||||
Studentsurvey.ie. (2013). What is the national student survey? [online]. |
||||
Tait M, De Jager JW (2009). Image and academic expectations of different levels of university students: a South African Case. South Afr. J. Higher Educ. 23(5):1026-1038. | ||||
Tladi L (2012). A profile of the South African private HE landscape. Pretoria: Unisa. | ||||
Venter P, Jansen van Rensburg M (2009). Strategic marketing: theory and applications for competitive advantage. Cape Town: Oxford. | ||||
Virgiyanti WA, Abu bakar H, Tufail MA (2010). Investigating customer relationship management and service quality in Malaysian higher education. Asian J. Manage. Res.pp. 578-593. | ||||
Wiese M (2008). A higher education marketing perspective on choice factors and information sources considered by South African first year students. Phd thesis, University of Pretoria. | ||||
Yooyen A, Pirani M, Mujtaba BG (2011). Expectations versus realities of higher education: gap analysis and university service examination. Contemp. Issues Educ. Res. 4(10):25-35. | ||||
Yorke M, Vaughan D (2012). Deal or no deal: expectations and experiences of first-year students in art. The Higher Education Academy, Arts and Humanities [online], 1-72. |
Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0