African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Clients’ service perceptions of private higher education institutions in South Africa: An importance-performance analysis for strategic managers

Gerhard Bezuidenhout
  • Gerhard Bezuidenhout
  • University of South Africa, South Africa.
  • Google Scholar
Johan De Jager
  • Johan De Jager
  • Faculty of Management Sciences, Tshwane University of Technology, South Africa.
  • Google Scholar


  •  Accepted: 24 December 2013
  •  Published: 14 January 2014

How to cite this article

APA /
Bezuidenhout, G., & De Jager, J. (2014). Clients’ service perceptions of private higher education institutions in South Africa: An importance-performance analysis for strategic managers. African Journal of Business Management, 8(2), 55-67.
Chicago /
Bezuidenhout Gerhard and De Jager Johan. "Clients’ service perceptions of private higher education institutions in South Africa: An importance-performance analysis for strategic managers." African Journal of Business Management 8, no. 2 (2014): 55-67.
MLA /
Bezuidenhout Gerhard and De Jager Johan. "Clients’ service perceptions of private higher education institutions in South Africa: An importance-performance analysis for strategic managers." African Journal of Business Management 8.2 (2014): 55-67.